Out with the old, in with the new
I've been wanting a new sign for 13 years on the I-90 side of the fly shop. Basically since I bought the shop and moved it to our current location. Our banner and wood fish have served their purpose and it was long past retirement time for them. While the fish on the roof is borderline iconic status on the building, many winters and storms took a toll on the 4x8 sheet of plywood and the 'ol redband on the roof had seen better days. So after 13 great years of service, we say so long to the wood fish and banner. I know I will not miss the banner one ounce (quite frankly I hated it, but the cost was right), however, I may miss that old beat up fish that stood out amongst the Spokane Valley skyline for so many years.
Since the A-frame style of this building is a little tricky for signage we came up with a solution to keep the "fish sign" theme going. Mike drafted up a concept and the good folks at Mountain Dog Sign Company said no problem! Mountain Dog Signs are located across the freeway from us and were a pleasure to work with, thanks Aaron! So if you are driving by the shop on I-90 don't look for the fish on the roof, but look for it mounted to the face of the building, give us a honk if you love the new sign!